Basketball Super Star Wants To Trademark “Taco Tuesday”
By Richie on September 4, 2019
The phrase ‘Taco Tuesday’ has been around for DECADES. Although in recent years it’s gone from a corny marketing gimmick to a corny social media meme.
This summer, LEBRON JAMES has been celebrating his family’s LOVE for tacos with ‘Taco Tuesday’ posts on social media. And now, BUSINESS LeBron thinks he may have stumbled onto something, so he’s trying to brand it.
A lawyer has discovered that LeBron filed a trademark request for the phrase ‘Taco Tuesday’ on August 15th. It’s unclear if he’d be able to get it . . . but supposedly he’s trying to protect his usage on social media and on an upcoming podcast.
Common words and phrases can be trademarked if the applicant can prove a distinctive usage outside the traditional meaning.
A company owned by Lebron James, LBJ Trademarks LLC, has filed a trademark for TACO TUESDAY.
The filing indicates Lebron intends to continue offering his popular 'TACO TUESDAY' posts on social media and launch a podcast under the name.
— Josh Gerben (@JoshGerben) August 31, 2019