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Basketball Super Star Wants To Trademark “Taco Tuesday”

By Richie on September 4, 2019
CHARLOTTE, NORTH CAROLINA – FEBRUARY 17: Members of Team LeBron watch play from the bench in the third quarter during the NBA All-Star game as part of the 2019 NBA All-Star Weekend at Spectrum Center on February 17, 2019 in Charlotte, North Carolina. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2019 NBAE (Photo by Streeter Lecka/Getty Images)

The phrase ‘Taco Tuesday’ has been around for DECADES.  Although in recent years it’s gone from a corny marketing gimmick to a corny social media meme.

This summer, LEBRON JAMES has been celebrating his family’s LOVE for tacos with ‘Taco Tuesday’ posts on social media.  And now, BUSINESS LeBron thinks he may have stumbled onto something, so he’s trying to brand it.

A lawyer has discovered that LeBron filed a trademark request for the phrase ‘Taco Tuesday’ on August 15th.  It’s unclear if he’d be able to get it . . . but supposedly he’s trying to protect his usage on social media and on an upcoming podcast.

Common words and phrases can be trademarked if the applicant can prove a distinctive usage outside the traditional meaning.