Comic Con starts TODAY in San Diego, and so the “Hollywood Reporter” conducted a poll on comics, superhero movies, and pop culture. Marvel was the most popular ‘fandom’ in the poll.
They surveyed 2,200 people, and 63% said that they’re fans of Marvel, which is incredible. 15 years ago, 63% of people may not have even known what Marvel was, let alone been actually INTO it.
Here are the ones they asked about, and the percentage of people who were fans:
- The Marvel Universe . . . 63% fans, 37% not fans
- “Star Wars” . . . 60% fans, 40% not fans
- The DC Universe . . . 59% fans, 41% not fans
- “Harry Potter” . . . 53% fans, 47% not fans
- “Star Trek” . . . 49% fans, 51% not fans
- “The Lord of the Rings” . . . 48% fans, 52% not fans
- “The Walking Dead” . . . 37% fans, 63% not fans
- “Game of Thrones” . . . 34% fans, 66% not fans
- “Pokémon” . . . 30% fans, 70% not fans
- “Doctor Who” . . . 28% fans, 72% not fans
And: “Pop Culture in General” . . . 59% fans, 41% not fans
Obviously, most of the interest in comic book characters is because of the recent movies. It’s unclear how much it’s carried over into actual READING, but it probably provided a big boost.
37% say they’re fans of comic books, which seems high for the population in general, but it’s low when you consider that 62% said they were fans of superhero movies, and 58% said they like “movies based on comic books.”
Still, more than one-in-three people being into comic books must be bigger than it was 15 years ago. And 13% are serious enough that they’ve participated in cosplay, and dressed up like their favorite characters.